What is X?:
X is an online social media platform where users can share and interact with short messages called "posts" (previously known as tweets). It's designed for real-time communication, allowing users to keep up with news, engage in conversations, and connect with others globally. The platform has evolved from being just a microblogging site to aiming for a broader functionality under Elon Musk's vision of becoming an "everything app" similar to WeChat in China. This includes integrating various services like messaging, video/audio calls, payments, and more into one platform.[](https://en.wikipedia.org/wiki/Twitter)[](https://en.wikipedia.org/wiki/Twitter,_Inc.)
- How Does X Work?:
- User Interaction: Users can post messages up to 280 characters, share media like photos and videos, and engage with others' content through likes, reposts, and comments. The platform uses algorithms to recommend content based on user interactions, interests, and engagement metrics.(https://fourthwall.com/blog/how-does-twitter-x-algorithm-work)
- Account Features: Users can follow others, create threads, use hashtags for categorization, and participate in direct messaging. X also introduced features like Spaces for live audio conversations and Community Notes for additional context on posts.[](https://tweetdelete.net/resources/how-does-twitter-work-explaining-the-fundamentals-of-x/)[](https://metricool.com/what-is-twitter/)
- Monetization on X:
- X Premium: Introduced to offer additional features like editing posts, longer posts, and ad reduction. There are different tiers, including Basic, Premium, and Premium+, with varying features like checkmark verification, reduced ads, and access to exclusive content or tools like Grok, X's conversational AI.[](https://www.techtarget.com/whatis/definition/Twitter)
- Creator Monetization: X provides ways for content creators to earn money through features like Amplify Pre-roll for video content, Amplify Sponsorships for influencer partnerships, and a general revenue sharing based on ad impressions on their posts. The platform has updated its monetization policies, aiming to incentivize creators with higher revenue payouts.[](https://x.com/XcorpJP/status/1844188612646285397)
- Advertising: X generates significant revenue through advertising. Advertisers can target ads based on user data, interests, and behaviors, with various ad formats available.[](https://www.forbes.com/sites/entertainment/article/how-to-make-money-on-twitter-x/)
- Vision and Future of X:
Elon Musk's vision for X is to expand beyond simple social networking into a comprehensive digital platform where users can perform a multitude of tasks from banking to shopping. This transformation is part of the rebranding from Twitter to X, aiming to make it a central hub for various digital interactions.[](https://typefully.com/blog/twitter-is-now-x)
X's journey from Twitter to an "everything app" reflects a significant strategic shift, aiming not just to keep users engaged but to integrate more of their daily digital needs into one platform, thereby potentially increasing user retention and expanding monetization avenues.